Sell FSBO The Right Way - Total System To Sell Your Own House
“Save $21,626 At Closing,
Avoid Countless Hours Of Work And Frustration, Prevent Common Costly Mistakes, And Sell Your Own House Better Than Anyone.”
“Successful real estate investor breaks the investor code of silence to reveal a shocking truth…”
Date: September 10, 2009
From: Deane Alban
Dear Frustrated Homeowner,
Have you ever felt like this about selling your house?
DISGUSTED “Everyone has their hands in my pockets! Real estate agents, inspectors, contractors, lenders, title companies, and the government. By the time I finally sell, I can’t believe how little I’ll make. It makes me sick.”DISCOURAGED “I didn’t really want to list my house with an agent, but I didn’t really know what else to do. And now my house just sits unsold.”FRUSTRATED “My agent was highly recommended, but I haven’t gotten one reasonable offer and it’s been listed forever! And all he can suggest is to lower my price. Isn’t there something else I can do?”SCARED “I’d love to sell my house on my own, but I’m afraid it would never sell. And besides, I have to admit, I don’t really know what I’m doing.”STRESSED “I know how to sell my house myself - I’ve put it on the MLS and put up a sign. What else is there to know? But my house still isn’t selling and I’m getting frantic.”DEFEATED “I really need to sell my house but everything is against me. The market is terrible. Nothing I try works. I’m ready to give it up.”CONFUSED “I hear so much conflicting information, I don’t know who to believe anymore. Do I really need an agent? Will that even help? Can anyone sell their house these days?”DISAPPOINTED “I had a buyer but her loan fell through. Now I’ve wasted months. I can’t believe I have to start over again.”SHOCKED “I can’t believe no one told me this. I made one little mistake and it ruined the deal. I might even get sued. How am I supposed to know everything?”
You have every right to feel this way. As a successful real estate investor, I’m an expert at selling houses… and I’ve been right where you are!
I used to be a typical seller - listing my houses with an agent. But now I’m a cutting edge FSBO (for sale by owner) seller through and through. How did this happen?
Come along with me on my journey…
When I began full-time investing in real estate over five years ago, I was a little green. Until then, my real estate experience had been limited to buying my own residences and a few rental properties. But then I began to acquire lots of houses, some to keep and some to sell.
For a while, during the boom years, selling my houses was pretty easy. It was definitely a seller’s market. I got in the habit of using an agent. Life was good.
Then the tide started to turn… slowly at first, then picking up speed… demand for houses dropped… the bubble was bursting. It became harder and harder to sell, and sell for a good profit.
With multiple houses on the market at all times, the stress was crushing. AND IT WAS SCARY!
I realized that the days of passively selling houses was over. No more “L&F” (List and Forget) as investors say!
So I made it my job to learn tactics other successful investors were using. I literally traveled all over the country going to seminars and buying home study systems. Sometimes I would get only a few useful tips, but it was all adding up.
And I figured some things out myself. Trust me - when you have 10 mortgages to pay each month, you get real creative, real fast!
I REALIZED THAT PROACTIVELY SELLING FSBO WAS THE KEY TO SELLING FASTER AND IMPROVING MY PROFIT.Yes, it was all coming together. I was able to sell faster for higher prices and keep that big real estate commission for myself! I found other ways I could save money, too. I also learned how to stop the hassle of taking calls, running around to show my houses, having people stand me up, and wasting time with “tire-kickers” and unqualified buyers.
I developed a complete “cookie-cutter” system to sell my houses faster, save me time and stress, and maximize profit from each house.
I had discovered how to "sell FSBO" right.
No matter how you plan on selling your house, you need to hear this. What I’m about to say is revolutionary:
Real estate agents aren’t doing a good job of selling houses anymore. And people who try selling FSBO are only copying agents - copying what isn’t working. Almost everyone who tries selling FSBO is doing it wrong too!
Selling FSBO without a good system is asking for failure! As with everything in life, people who know the rules win the game.
Finally, with The Truth About FSBO - Complete Selling System…
You Will Learn How to Play the “Selling” Game to WinNow, you too will be able take advantage of all the resources, marketing tools and cutting edge techniques that successful investors use. You will take control of selling your house. You will have peace of mind and avoid costly mistakes. And you will get the results you want, need, and deserve.
You may be wondering why you haven’t heard other investors reveal their selling secrets before. Frankly, investors make a living “buying low” from homeowners who haven’t been able to sell (either with or without an agent), and then “selling high”. Our best deals come from homeowners, just like you, who haven’t been able to figure out how to sell their own house.
But I want to help you slice through the hype, noise, and confusion.
I want to help you finally understand the new formula for selling your house in today’s world. The new formula is here… in The Truth About FSBO.
In Today’s World, The Real Estate News Is Not GoodTHE REAL ESTATE MARKET IS IN CHAOS
First housing prices skyrocketed, then they plummeted. Foreclosures are at an all-time high. Buyers can’t get loans. Many banks have closed their doors. It can be pretty scary.
CONSUMER DISSATISFACTION WITH THE REAL ESTATE SYSTEM IS GROWING FAST
78% of consumers who plan to buy or sell a home in the next three years believe agents’ commissions are unjustified.23% of home buyers didn’t use a real estate agent to make their purchase. (National Association of Realtors®, 2008)Even U.S. News & World Report held a “FSBO vs. Real estate agent” debate and 66% of consumers decided that “agents aren’t needed to sell a home”.CONFUSING AND INEFFECTIVE SELLING INFORMATION IS EVERYWHERE
If you are uncertain about selling your own house, it’s no wonder! EVERYONE HAS AN AGENDA! The desperate real estate industry cries, “You can’t sell your own house! You NEED us.”
And don’t even get me started on some of the blogs, websites, information products, and articles I’ve seen offering or selling homeowners selling help. I see information that’s OLD, INCOMPLETE, CONFLICTING, MISLEADING, and flat out WRONG.
I see people touting selling methods that are TRENDY, COMPLICATED and RARELY SUCCESSFUL. I see BIASED information from people with an agenda, usually from real estate agents trying to scare us into using them!
It’s no wonder people don’t know what to do or who to believe!
THE INTERNET IS REVOLUTIONIZING THE WAY HOUSES ARE BOUGHT AND SOLD87% of home buyers start their search on the Internet.The most popular FSBO website gets about 740,000 visitors per month. Homeowners can easily list their house online on the previously exclusive “Multiple List System”.Agent services are becoming less valuable every day.Selling Your House Is Tough
No Matter How You Look At It
Selling your house is an emotional roller coaster. The anticipation and disappointment. The invasion of privacy. The agony of waiting… of showing your house “one more time”… of continually hoping “maybe this will be the one”. Your life is on hold.
SADLY, HOMEOWNERS WHO ARE SELLING FSBO ARE DOING IT ALL WRONGIt’s a shame. I admire their even trying. But they are only copying what real estate agents do!
They stick a sign in the front yard, do a flat fee listing on the MLS, and hope the phone rings. If they don’t sell, they lower their asking price or eventually list with an agent who only does what they already did! What they don’t realize is just how much more they could do to sell their house. And it's not hard at all!
And FSBO sellers don’t know how to avoid common costly mistakes. Mistakes that can cost them dearly - in time, frustration, peace of mind, money, or in the worst case, a lawsuit.
USING AN AGENT IS NO PICNIC EITHERHiring an agent is no longer the answer to a carefree and profitable sale. You lose control of your house, your life, and your privacy. People will be letting themselves into your house whenever it suits them, not you.
When you list your house with an agent, you’re turning one of the most important situations of your life over to a person who is locked into a system that doesn’t have your best interest at heart. Their sales pitch is now just a hope, not a promise. Hope is not a good plan to sell your house.
No One Knows More About Selling FSBOThan A Successful Real Estate Investor
As an investor, I have sold more houses in a year than you are likely to sell in your whole life. But we both have the same goals. We both want to make as much money as we can, sell as fast as we can, as stress-free as possible. Right?
SELLING A HOUSE IS PRETTY SIMPLE IF YOU KNOW WHAT YOU’RE DOINGIt’s not brain surgery. Like anything new or unfamiliar, it just takes a little time, knowledge, a proven plan to follow, and someone experienced to guide you.
THE DEVIL IS IN THE DETAILSThere are countless small mistakes you can make that will cost you a lot of money and grief. If you haven’t sold a lot of houses, you “don’t know what you don’t know”. I’ve been through just about every scenario under the sun. You can benefit from my experience.
YOU WILL SAVE A LOT MORE THAN JUST THAT AGENT COMMISSION WHEN YOU SELL FSBO THE RIGHT WAYI actually put an extra 10 - 12% of the sale price back into my pocket when I sell myself, using all the techniques I’ve learned. On a $250,000 house, that’s $25,000 - $30,000. Isn’t that worth selling FSBO the right way? Selling FSBO right will save your time, money, and frustration every step of the way.
(That savings of $21,626 I mentioned at the top of this page? That's based on the 2008 U.S. median sale price of existing single family homes of $196,600 as compiled by the National Association of Realtors and the average 11% savings I achieved on the houses I sold. That's an additional 5% over and above the agent commission!)
I’ve scoured the Internet and looked at all the other information on FSBO. There is nothing else out there like this system. I know you can’t get better real world advice from homeowners or from real estate agents than you can from me.
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Here’s What You Can Expect From My System
First, don’t expect the usual, same-old information you see elsewhere. I don’t have the time or patience for it, and neither should you.
Don't be looking for trendy, unorthodox, or one-of-a-kind ways to sell your house that work only in certain situations or require special skills.
And don’t expect that you can push a button and sell your house. This does take some effort. But remember that you’ll be making hundreds or even thousands of dollars per hour for your time. Plus you’ll retain your sanity and privacy, and be able to sleep at night while selling your house.
Here’s what The Truth About FSBO can do for you:
Make And Save You Money... A Lot Of Money
Pocket an additional $10,000 - $30,000 or more from the equity in your house by saving on the agent commission, holding costs, inspectors, contractors, and more, and by selling for top dollar.Make thousands by using simple negotiating tips anyone can use.Save hundreds, or even thousands of dollars, just by understanding the HUD-1 and not getting ripped off at closing.Make $1,000’s to $10,000’s knowing how to accurately research and improve the sale price of your house.Learn the best places to advertise for free.Learn where to design professional quality flyers online for free - no special computer skills required! If you can read email and shop on the Internet, you can do everything you need to do in this system.Discover where to get a gorgeous property website for only pennies a day.Give You Confidence To Sell And Save You Oodles Of Time
Step-by-step guides and checklists will get your house ready to sell fast.What you need to know about your house before you sell it.How to recruit a good mortgage broker who will be happy to help you sell your own house.Use only proven, effective ways to market your house.Learn how to avoid being hounded by listing agents - you’ll never get a single call with this tip.Discover how to weed out tire-kickers and unqualified buyers - learn the difference between a prequalified and a preapproved buyer.Learn to write compelling ads.Confidently talk to buyers and help make it easy for them to buy your house.Use easy negotiating skills (even if you hate to sell, like me!).Understand the escrow process to make sure you close on time.Learn how to read and understand the settlement sheet for a smooth closing.Keep You From Getting Ripped Off By
LendersReal estate agents and brokersHome inspectors, termite inspectors and inspectors of all kindsYour insurance companyContractorsTitle companies and attorneysLearn why you must always be present at your home inspection.Find out when you shouldn’t make post-inspection home repairs.Give You Every Resource You Need
With my personal FSBO Resource Rolodex, you won’t waste time on the Internet and looking elsewhere for services and products. ALL THE BEST RESOURCES YOU NEED TO SELL YOUR HOUSE ARE HERE!A complete Glossary of Real Estate Terms so you can speak “real estate” confidently.Contracts, disclosures, and addendums you need to sell FSBO.Calculators, forms, and templates for flyers, signs and ads for marketing made easy.Give You Peace Of Mind
No need to worry about what you don’t know or may have forgotten to do that might come back to haunt you.Learn how to preserve your privacy while selling your house.Secure your house and make it look lived-in if you’ve already moved.Avoid insurance mistakes everyone makes that jeopardize your coverage.Know the single best way to avoid a lawsuit.In short, I’ve systematized every aspect of selling FSBO - my system is FSBO done right. It has made the sale of each of my houses run smoother, saved me time, saved me headaches, and made me a lot of money. If you follow the system, it will do the same for you.
So, what do others have to say about The Truth About FSBO?Everyone Who's Had a Sneak Peek So Far
Absolutely Loves It!
One successful investor and real estate attorney tells me that just one of the ideas he learned from me is going to save him dozens of hours of frustration for each house he sells!
The successful investor below told me she was firing her agent that day and starting to sell FSBO my way immediately. She was tired of her agent making more money on her houses than she did!
“Knowledge is key… Great material for homeowners and investors alike.”
Before I read The Truth About FSBO, I thought I knew enough to sell FSBO. I discovered that the pieces that I didn’t know could really get me into some serious trouble.
Deane’s system offers a wide variety of information - easy to understand information loaded with resources, helping me through the process from start to finish. Knowledge is key, and Deane’s material gave me the confidence to move forward on selling FSBO. Great material for homeowners and investors alike.
Lori Severn
SRF Investment Properties
Westminster, Maryland
“The Truth About FSBO is a must read if you are considering selling your own house.”
Outstanding. The Truth About FSBO is a must read if you are considering selling your own house. It’s full of valuable information obviously accumulated through years of experience. It is an easy read even for those unfamiliar with real estate, comprehensive, and quite entertaining!
Lisa Galanos
New York, New York
Then I asked an agent to preview my system. She wishes all her clients would have read it (even though I’m a bit biased against agents), because it would have helped her sell their houses so much faster. She thinks all agents would love their clients to follow my system. It would get their house ready to sell and educate them about the sales process.
“I wish The Truth About FSBO had existed when I started out as a real estate agent…”
I wish The Truth About FSBO had existed when I started out as a real estate agent 18 years ago. I would have used it as a "how to" manual for every home I put on the market. Deane Alban hasn't missed a strategy, a detail or a trick in her enjoyable e-tome on how to market your house for top dollar and a quick sale.
All you have to do is turn the pages, follow Deane's step-by-step plan (she also tells you when and where not to step) - and ring the register! It's almost as if she is working right along with you, as anxious for your success as you are. This is the most comprehensive and inclusive book on the subject you will find.
Catherine Devoe
Wethersfield, Connecticut
Then I asked some homeowners for their opinion to see how the system would appeal to people “not in the business”.
“I was surprised at how easy it can be to sell your own house and how much money you can save.”
After reading The Truth About FSBO, I was surprised at how easy it can be to sell your own house and how much money you can save. I love all the helpful resource websites. I like that Deane explains how long each marketing step takes and the costs of vendor services.
I was actually surprised at all the little details that you need to do and know. There are a lot of little things mentioned that I know I would have never thought of. But after reading this I feel confident we could sell FSBO and take that extra money to move into a bigger house!
Jamie Tobin
Towson, Maryland
“Her marketing advice is top-notch and clearly learned from years of experience!”
The Truth About FSBO is like having a good friend by your side guiding you through the entire selling process. It makes what could be a dry subject almost fun. It’s informative, easy-to-read and very specific with checklists and helpful tips to follow in every chapter. I particularly liked Deane’s material on how to de-clutter your home room by room.
Her marketing advice is top-notch and clearly learned from years of experience! I’d highly recommend it if you are trying to sell your own house.
Cindy Ruocco
Timonium, Maryland
“Even for those that are skittish and use a Realtor®, this is a great reference.”
Very informative. The details in this book on how and what to do are exactly what you need to sell your house. I agree that most people can sell FSBO. Even for those that are skittish and use a Realtor®, this is a great reference. Many Realtors® don't know or do what it takes to sell a house.
Cheryl Desartiz
Henderson, Nevada
I've heard enough. I'm ready to order
The Truth About FSBO - Complete Selling System right now.
Have you stopped to consider how long it would take you to gather all the information and gain all the real world experience I am giving you?
To bring you this complete FSBO selling system, it took me:
Years of full-time real estate investing experience including plenty of mistakes and trials by terrorTens of thousands of dollars in real estate and marketing educationHundreds and hundreds of hours of work researching, writing and fine-tuning my selling proceduresIf you are serious about selling your house…
The Truth About FSBO Gives You Everything You Need To Sell Your Own House Better Than Anyone!
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